The Mobile Proof Presence (MPOP) checkin game is white-hot and set to
explode. In a relatively short amount of time, most people (with an iPhone,
at least) know what a “checkin” is and the most popular checkin
platform (Foursquare) is adding 15,000 people per day! Foursquare is chasing
2 Million users, each opting-in to broadcast the details of their
location-based interactions with real businesses in the context of their
larger trusted social networks. This is no longer a fad. This is real and
could finally be the legitimizing “lift” mobile advertising has long been
looking for.
Thanks to checkins, realtime social network updates are no longer just
static, general “What you are doing?” posts. They now convey “What are
you doing, where are you, and who are you there with.” While this has
certainly been a fast-moving location-based social media phenomenon, the real... (more)
I recently read a Bank of America Merrill Lynch report about cloud computing,
and they described private clouds as "old wine in a new bottle." I think they
nailed it!
The report points out that a typical private cloud set-up looks much the same
as the infrastructure components currently found in a corporate data center,
with virtualization added to the mix. While the virtualization provides
somewhat better server utilization, the elasticity and efficiency available
in the public cloud has private clouds beat by a mile.
In short, the term "private cloud" is usually just a buzzword... (more)
I read about CA World in Las Vegas this week, and the description of the
cloud by one company executive, Dr Ajei Gopal, executive vice-president of
products and technology, really caught my eye and struck a bell.
In a story on the event, Gopal was quoted as describing how the typical IT
department will be transformed and made – more so than ever – into a
management function benefitting the entire organization: “The cloud will
change everything. Instead of being a monolithic supplier of technology
services to the business, the IT department becomes the manager of a dynamic
supply... (more)
In late 2008, IDC predicted more than 61% Annual Growth Rate for unstructured
data in traditional data centers through 2012. The numbers appear to hold up
thus far, perhaps were even conservative. This was one of the first reports
to include the growth from cloud storage providers in their numbers, and that
particular group was showing a much higher rate of growth – understandable
since they have to turn up the storage they’re going to resell. The update
to this document titled World Wide Enterprise Systems Storage Forecast
published in April of this year shows that even in light... (more)
IT organizations that fail to provide guidance for and governance over public
cloud computing usage will be unhappy with the results…
While it is highly unlikely that business users will “control their own
destiny” by provisioning servers in cloud computing environments that
doesn’t mean they won’t be involved. In fact it’s likely that IaaS
(Infrastructure as a Service) cloud computing environments will be leveraged
by business users to avoid the hassles they perceive (and oft times actually
do) exist in their quest to deploy a given business application. It’s just
that they won... (more)